GyG

Designing for the user experience has a lot more to it than making a product usable. Usability allows people to easily accomplish their goals. UX design as a practice covers more than that, it’s about giving people a delightful and meaningful experience. That is why interaction and motion design are so important.

A great design should be pleasurable, thoughtfully crafted, makes you happy, and gets you immersed. Those animations crafted for the Mexican Food chain Guzman y Gomez turns waiting into a more fun and exciting moment.

All created using Adobe After Effects + Lottie.