Hi, I am
Gustavo Rodriguez
Based in Amsterdam
Gustavo Rodriguez profile photo
13+ years in the game

I’m a Senior Product Designer with over 20 years of experience crafting digital products across Brazil and Australia, starting my career in 2003. I’ve worked across large-scale platforms including leading Brazilian internet portals, global companies such as DiDi and Gympass, and digital consultancy at Concentrix Tigerspike.

I combine a hands-on design approach with leadership, leading by example while working closely with stakeholders, engineers, and product teams to deliver high-quality outcomes. Most recently, I played a key role in designing and scaling a new design system from the ground up for the Queensland Police Service, defining tokens, components, and governance to support their application for frontline officers.

My work is grounded in strong UX thinking, attention to detail, and a holistic approach to problem-solving—ensuring every part of the experience is considered and executed to a high standard. I also bring expertise in interaction and motion design, creating engaging and intuitive user experiences.

I actively leverage AI tools as part of my design process to accelerate research synthesis, ideation, and documentation—enhancing both speed and quality of delivery.

Based in Melbourne.

/ Work Experience
N. 01

My work experience designing digital products that people love

Concentrix Catalyst (formerly Tigerspike)
Senior Product Designer

Senior Product Designer at a global consultancy delivering complex digital products across government, enterprise, and commercial sectors — including the Queensland Police Service Next Gen platform, Apple Wellness, NSW Communities & Justice, M1 Singapore, and GyG.

Led design system initiatives, shaped end-to-end product experiences, and collaborated closely with stakeholders to deliver scalable outcomes. Actively integrates AI tools (ChatGPT, Claude, Lovable, Notebook LM, Midjourney, Figma AI) into design workflow to accelerate ideation, research, and delivery.
2019 - 2026
/01
Wellhub (formerly Gympass)
Senior Product Designer
2018 - 2019
/02
99 | DiDi Chuxing
Senior Product Designer
2017-2018
/03
Universo Online - UOL
Senior UX/UI Designer
2016-2017
/04
Imovelweb
Senior UX/UI Designer
2014-2015
/05
Universo Online - UOL
Senior UX/UI Designer
2006-2014
/06
Internet Group - iG
UX/UI Designer
2003-2006
/07
/ Education
N. 02

I've learned a thing or two along the way

Bachelor of Digital Design
Anhembi Morumbi University, Brazil
 
2001 - 2005
/01
Digital Illustration
Panamericana School of Arts
 
2010
/02
Logic programming and Actionscript
Impact University
 
2010
/03
Close-up of textured black sand with subtle wave-like patterns and small sparkling grains.
Get in touch!
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